be BOLDER
• Leverage innovations
• Make a measurable difference on both a local and global scale
• Make the tough decisions
• Work together (leverage partnerships)
be KINDER
• To the world we live in, the oceans we play and the air we breath
• To our bodies (both mind and body)
• To our employees (treating them with dignity & respect)
• To our community
be JUST
• Maintain or exceed the quality, fit, style and functionality our customers know and deserve
• Be a prudent fiscal steward for our investors, partners, suppliers and employees
be MORE ACTIVE
• Lead by example
• Make a difference every day, no action is too small
• Plan, take action, measure and repeat
• Have fun!
