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Everything you need to know

Ebony By Bernice

Hi Ebony By Bernice Family,

Hope you are all doing okay, wherever you are in the world! We are very lucky to be based in Vicenza, Italy where things still feel fairly normal when we leave the house, but we know so many other countries and even regions in Italy have stricter rules.

If you are one of our followers from other states, we are sending you so much love and if there is anything we can do to help please reach out.

New Ethically made collection

I’ll be honest, the future of Ebony By Bernice feels uncertain during these times with the majority of the world in lockdown. We have been hit hard…. because really who needs a bikini when everyone is stuck indoors? We aren’t ready to shut our doors though, Ebony By Bernice has been my everything for almost 3 years, she is my baby and she has grown with me. So we have made the decision to push through and design/ethically produce a new amazing collection for the next summer. It was an order to Canada a few weeks ago that really made me think, WOW how far we have come in 3 years, and how much further my team and I want to keep going.

We will be introducing completely new styles and won’t be repeating any current styles, and introducing a really amazing sustainable fabric that we have not used before, and launching some new designs that we hope our Mumma followers will love as much as us 🙂 So if you have been eyeing off a bikini from our current collection, snatch it up because once we sell out we won’t be bringing back ANY of the same styles in new colours. 

Shop Small…. Shop Ethical… Support where you can

It breaks my heart that so many small businesses have had to close their doors and shut down their incomes because of what is happening in the world. Even more heartbreaking in 3rd world countries that depend on tourism to feed their families. Our Suppliers in Ghana  for instance solely  financially dependent on  the Apparel  production and with lot’s of cancelled orders, there are no other sources of income for then, so we are helping them get through this as best we can through our new product line: Ethically made and reusable Face Mask

The state of the world could take a long time to recover from this.

Wherever possible, remember to try to support small businesses. It could be as simple as buying fruit and veggies from the local markets or boutique shops over the larger commercial grocery stores. Your support could mean they stay open.

And again I want to thank you all for being here, whether you have shopped our Ethically made swimwear in the past, followed us on Instagram or liked a photo, or just simply being here on our VIP list, having you in this community means more to me than you could ever know!

x Bernice & the Ebony By Bernice team

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Black Lives Matter

Black lives matter

Excited to see US Congress Democrat Leaders wearing scarves made from one of our Ghanaian masterpieces, our colourful Geometric Design Kente cloth to commemorate George Floyd.

Kente cloth designs reflect the history of all Black People and respects the pride of our African Heritage.

At Ebony By Bernice one of our goals is to promote African and Ghanaian culture through our authentic African fabrics, especially Kente.

Democrats wearing Kente cloth

Ebony By Bernice is a Black owned business which supports #blacklivesmatter movement. We don’t just believe it – we are committed to taking actions and work towards long-term change.


Diversity and Inclusion are the founding principles of our Company. We will continue to be proactive and hope that, as a small Swimwear Brand, we can play our part in this important movement for change, and can make a positive impact on all our Stakeholders.

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How to help Small Businesses in time of COVID-19

Ebony By Bernice - Small Businesses

Businesses of all sizes have been hit hard in this challenging new age of social distancing and self-isolation, but the blow has been catastrophic for small operations that rely on in-person transactions.

new survey from WalletHub found that 87 percent of small business owners say they are struggling due to the coronavirus.

Rachel Beider, owner of Press Massage in Brooklyn, is one such owner. Since “shelter-in-place” orders forced her to temporarily close her massage therapy business, she has had to lay off over 30 employees and nearly a dozen independent contractors.

“I have only been able to keep two salaried employees on”, she says.

With no precise ETA on when doors can reopen, businesses like Beider’s are in danger of closing forever — a loss not only for workers and their communities, but also for the American job market at large. According to the Office of Advocacy of the U.S. Small Business Administration, small businesses account for 44 percent of economic activity

In addition to state and federal aid, small businesses need our support right now. Here are some ways consumers can help.

1. Buy a gift card for a friend — and encourage them to buy for someone else

“Purchasing gift cards is a great idea for businesses that you are going to use anyway,” says Dennis Shirshikov, an economic analyst at Fit Small Business. “It gives [businesses] like salons and yoga studios some cash to support employees and reassures them that they will still have customers.”

If you have the means, think of approaching gift cards like you would a chain letter. Send a $5 or $10 gift card to your favorite business to a local friend, and then ask them to do the same for another business.

2. Social media shoutouts are free. Give them generously.

“With more businesses going digital and needing to build traction, ‘liking’, commenting, reposting, tagging us in your purchases and unboxing videos [on social media] really helps with engagement, which, in turn, leads to more visibility and sales,” Love says.

Social media plugs are a free way to show your support and the payoff is almost instantaneous. “[Liplove] has seen a significant increase in engagement and shares as our customers began to promote our messages of love and empowerment to their networks during this season. This has caused a boost in not only traffic to our website that originated from social media, but also from organic search.”

3. Refill booze and hand sanitizer from local distilleries

With hand sanitizer sold out just about everywhere, various distilleries have stepped up to meet the demand. Crater Lake Spirits in Oregon, has made complimentary sanitizer available to customers, a spokesperson for the brand confirms. Rollins Distillery in Gulf Breeze, Florida is giving hand sanitizer away on a first-come, first-serve basis. So, next time you’re looking to stock up your liquor cabinet, call your local distillery to see if they can also throw in some hand sanitizer. Plan to get there early and to BYOB (bring your own bottle).

4. Donate your expertise with a free consultation

“Business owners need legal, accounting and insurance help negotiating issues, outstanding debts and granular disputes,” Baron Christopher Hanson, lead consultant and owner of RedBaron Consulting, says. “If you are a CEO, CFO or in-house lawyer stuck at home, try calling your favorite local businesses to simply consult with them, help answer pressing questions and alleviate fears.” 

5. Been meaning to leave a positive review? Now’s the time to do it.

“People have more time to leave positive reviews and personal testimonies on Yelp, Google and other online platforms,” Elina Fedotova, owner of Elina Organics in Chicago and Kalamazoo, Michigan, says. “That can help to direct new clients to [the business].

Love adds that a glowing review also “helps us business owners stay sane by putting a smile on our faces”.

Be patient. We’re all adjusting to this new normal.

“The pandemic has disrupted nearly everything for businesses — including supply chains, vendor reliability and employee productivity,” says Abhi Lokesh, CEO of Fracture, a small business focused on photo decor in Gainesville, Florida. “Much of the business world is scrambling to keep things together and adjust to this new normal. It’s always uplifting and morale-boosting when we hear from customers who are empathetic to what we’re going through.”