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Ethically Made African Print Products, why to choose them

African Print is a trend in the Global Fashion in the last years. There has been a big increase in demand since Marvel Studios released “Black Panther” in 2018. Which featured a lot of African Prints Clothing such as Dashiki, Kente, Dutch Wax, Ankara, etc.. All these factors have also seen a dramatical increase in it’s a production. Wherein most of the cases, Ethically Made African Print products are not taken into considerations.

Ethically Made African Print Products
Model wearing Afra from Ebony By Bernice

Below we’ve listed some reasons why you should buy ethically made African print clothing. Which are companies that treat their workers well and minimise their environmental impact:

Ethically Made African Print Products is better for the people

Unfortunately, Fast fashion brands in developing countries don’t follow any ethics since there isn’t any requirement to do so. This has kept the cost of their products down. At the cost of low pay and bad working conditions in these countries. By switching to Ethically Made African Print Products you are ensuring that the clothing you choose to spend your money on hasn’t taken advantage of workers or used child labour.

Ethically Made African Print Products is better for the planet

Ethically Made African Print Products are synonym of Wellbeing for the people and the planet. They reduce their environmental impacts as much as they can. From the Transparency of their supply chains to the landfill impact, and the usage of Natural resources. It’s safe to say Ethical fashion is a real solution for the environment. In choosing Ethical Fashion you can say no to supporting the negative environmental impact that the fashion industry is causing, and in-turn reduces your own environmental footprint.

You should do it for yourself

Fast fashion is all about trends because they keep on telling you that. Many Ethically Made African Print Brands like Ebony By Bernice focus on creating timeless pieces of high quality. Curate your own personal style, say goodbye to money-wasting fashion trends and wear clothes that reflect you and long-lasting.

All these are synonyms of quality

Ethically Made African Print Products focus on quality, using materials and finishes that are made to long-last. Which reciprocity is good for the environment. The clothing produced by Ethical Fashion brands is made to last. Their aim is to get you to educate consumers, people become more aware of the real cost of the products. And of the unsafe working conditions and inferior quality associated with the “race to the bottom” phenomenon. In choosing Ethical Brands that provide quality, you reduce your waste as well as the amount of clothing that you buy.

Do you already follow Ethical African Fashion Products? Or are you trying to make the switch? Let us know your tips and advice…

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Everything you need to know

Ebony By Bernice

Hi Ebony By Bernice Family,

Hope you are all doing okay, wherever you are in the world! We are very lucky to be based in Vicenza, Italy where things still feel fairly normal when we leave the house, but we know so many other countries and even regions in Italy have stricter rules.

If you are one of our followers from other states, we are sending you so much love and if there is anything we can do to help please reach out.

New Ethically made collection

I’ll be honest, the future of Ebony By Bernice feels uncertain during these times with the majority of the world in lockdown. We have been hit hard…. because really who needs a bikini when everyone is stuck indoors? We aren’t ready to shut our doors though, Ebony By Bernice has been my everything for almost 3 years, she is my baby and she has grown with me. So we have made the decision to push through and design/ethically produce a new amazing collection for the next summer. It was an order to Canada a few weeks ago that really made me think, WOW how far we have come in 3 years, and how much further my team and I want to keep going.

We will be introducing completely new styles and won’t be repeating any current styles, and introducing a really amazing sustainable fabric that we have not used before, and launching some new designs that we hope our Mumma followers will love as much as us 🙂 So if you have been eyeing off a bikini from our current collection, snatch it up because once we sell out we won’t be bringing back ANY of the same styles in new colours. 

Shop Small…. Shop Ethical… Support where you can

It breaks my heart that so many small businesses have had to close their doors and shut down their incomes because of what is happening in the world. Even more heartbreaking in 3rd world countries that depend on tourism to feed their families. Our Suppliers in Ghana  for instance solely  financially dependent on  the Apparel  production and with lot’s of cancelled orders, there are no other sources of income for then, so we are helping them get through this as best we can through our new product line: Ethically made and reusable Face Mask

The state of the world could take a long time to recover from this.

Wherever possible, remember to try to support small businesses. It could be as simple as buying fruit and veggies from the local markets or boutique shops over the larger commercial grocery stores. Your support could mean they stay open.

And again I want to thank you all for being here, whether you have shopped our Ethically made swimwear in the past, followed us on Instagram or liked a photo, or just simply being here on our VIP list, having you in this community means more to me than you could ever know!

x Bernice & the Ebony By Bernice team

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3 Ways Ethical Fashion Brands can increase Customer Lifetime Value

Ethical Fashion

1. Trust

With supply chain transparency increasingly becoming more of a “norm”, more people are starting to take notice.

Better yet? Those sustainable materials you’re using are being appreciated. The stats back it up. Just go to Google Trends and search “Sustainable Fashion” (filter for the past 5 years).

“????.. ???”


Well, this leads us to the main topic… People are loyal to brands that they trust. Pairing this with your ethical production? Even better. Everyone loves to be involved with something good! Now, ???? ??? ???? ???????? ??????? ????, don’t just tell them the features. Once they understand you care about their well-being, trust is built much easier. Telling them that the garment is made “organically” just won’t do it.

Benefits > Features. Many brands neglect this. I’ve seen it day after day…

As someone who owns an agency, I look at countless Facebook Ads, websites and social media content of ethical fashion brands every single day. So, the common denominator?

Telling, not showing. Show WHY your garments benefit them. They will remember and stick with you longer!

2. Educate

They don’t know what they don’t know. Quite possibly the most lethal bottleneck of all.

Why? Confusion = Loss of interested Let me put it into perspective: Think back to calculus…???? ????? ?(?) ?? ?? ???? ?? ??????????2?′(?) + ?′(2?) +4?(2?) − 3 = ?(?)((?′ (?) + ?(?)) Enticing right?Probably not.

Why? Confusion = Loss of interested Let me put it into perspective: Think back to calculus…???? ????? ?(?) ?? ?? ???? ?? ??????????2?′(?) + ?′(2?) +4?(2?) − 3 = ?(?)((?′ (?) + ?(?)) Enticing right? Probably not.

Sustainability Education

This is what’s going on for your potential customers. Most of your potential customers don’t know what “deadstock” is. Most don’t know the health effects that synthetic materials or dyes have to their skin. Heck, most don’t know why “organic cotton” matters. This isn’t their fault though.

Once you step in and give some value, you’ve gained their respect. Your job now? Whether you’re creating content for your social media, refining your product descriptions or even writing ad copy… Make sure to educate. They will appreciate it and remember you

3. Share and Communicate your values

Regardless of the size of the company, communication is fundamental for business success. Communication is the process that enables materialization and achievement of public relation goals. The communication process is vital since it is done to inform, convince, motivate and provide mutual understanding.

Communication plays a crucial role in any sustainability strategy. When there is a lack of internal communication within an organization, it would be hard to implement the changes with respect to making the organization more sustainable.

Sustainable Values

Moreover, external communication with the customers, work partners and the community is a must for sustainability strategies, otherwise, the organization may face with loses in terms of sales of goods or services, hence there is an increasing trend towards sustainability at a global scale.

The reason why communication is fundamental for sustainable development can be explained by considering the nature of sustainability. First of all, societal discourse is fundamental to provide legitimacy in sustainable development.

Second, sustainability is a highly complex issue that requires overcoming specific regarding societal communication.

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Black Lives Matter

Black lives matter

Excited to see US Congress Democrat Leaders wearing scarves made from one of our Ghanaian masterpieces, our colourful Geometric Design Kente cloth to commemorate George Floyd.

Kente cloth designs reflect the history of all Black People and respects the pride of our African Heritage.

At Ebony By Bernice one of our goals is to promote African and Ghanaian culture through our authentic African fabrics, especially Kente.

Democrats wearing Kente cloth

Ebony By Bernice is a Black owned business which supports #blacklivesmatter movement. We don’t just believe it – we are committed to taking actions and work towards long-term change.

Diversity and Inclusion are the founding principles of our Company. We will continue to be proactive and hope that, as a small Swimwear Brand, we can play our part in this important movement for change, and can make a positive impact on all our Stakeholders.

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Who Made My Mask?

I made your mask

We know, it’s Labor Day and we are in the midst of COVID-19 but we still have to ensure that the rights of our workers especially those in Front line are not forsaken. In this “Coronavirus edition” of MAYDAY, we ask “Who made my mask?”.

I made your masks.
Lovis Oduro during our mask production

In this “Coronavirus edition” of #LaborDay, we address two very current problems by asking “Who made my mask?”. With the world on lockdown and thinking about how to address a “phase II” of careful coexistence with the virus, face masks are recommended for the general population.

Two issues, similar to those of fast fashion, arise. The first is about materials and disposal. Millions of single-use, surgical type face masks made of non-woven fabrics are being distributed, used, and thrown away – often as litter on our city’s streets – and this is going to cause a landfill problem.

The second is the ethical side of production: who is making these masks? In what conditions? With the garment business in severe crisis and governments encouraging conversion to meet the demand for masks, many factories are calling back workers. Where sub-minimum-wage pay and poor working conditions were a sad norm before the crisis, one that has caused disasters like Rana Plaza, now this situation is almost a guarantee of potentially fatal infection during coronavirus).

I Made Your Mask

Our New In… SOON

At Ebony By Bernice, we’ve converted half of our production to mask making because of the size of Our production facility. In this way, however, We’re “guaranteeing worker safety, to enable our workers to still earn their minimum wage whilst empowering them with our Ethical Business Model.

Who Made My Mask

Soon Online

In the next days Our Ebony By Bernice Face masks will be available online. 

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Fashion Revolution Week

Fashion Revolution

This year marked the 6th anniversary of the Ranaplaza factory collapsed which killed 1138 people and injured many more on 24th April 2013 making it the 4th largest Industrial Disaster in History. From this day, Fashion Revolution was born to ensure that companies to demonstrate transparency in their supply chain.

During this week, brands and producers demonstrate with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.

We couldn’t not participate in this week. Transparency is our core pillar and also we believe that everyone who works and collaborates with us deserves to be seen, and you as Customers also deserve to know them.

Our Fashion Revolution Week in Numbers

We believe that Transparency is a way to bring wider recognition to the many skilled workers and artisans within the fashion supply chain. This, in turn, will help ensure their work is properly valued and justly remunerated in the future.