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Everything you need to know

Ebony By Bernice

Hi Ebony By Bernice Family,

Hope you are all doing okay, wherever you are in the world! We are very lucky to be based in Vicenza, Italy where things still feel fairly normal when we leave the house, but we know so many other countries and even regions in Italy have stricter rules.

If you are one of our followers from other states, we are sending you so much love and if there is anything we can do to help please reach out.

New Ethically made collection

I’ll be honest, the future of Ebony By Bernice feels uncertain during these times with the majority of the world in lockdown. We have been hit hard…. because really who needs a bikini when everyone is stuck indoors? We aren’t ready to shut our doors though, Ebony By Bernice has been my everything for almost 3 years, she is my baby and she has grown with me. So we have made the decision to push through and design/ethically produce a new amazing collection for the next summer. It was an order to Canada a few weeks ago that really made me think, WOW how far we have come in 3 years, and how much further my team and I want to keep going.

We will be introducing completely new styles and won’t be repeating any current styles, and introducing a really amazing sustainable fabric that we have not used before, and launching some new designs that we hope our Mumma followers will love as much as us 🙂 So if you have been eyeing off a bikini from our current collection, snatch it up because once we sell out we won’t be bringing back ANY of the same styles in new colours. 

Shop Small…. Shop Ethical… Support where you can

It breaks my heart that so many small businesses have had to close their doors and shut down their incomes because of what is happening in the world. Even more heartbreaking in 3rd world countries that depend on tourism to feed their families. Our Suppliers in Ghana  for instance solely  financially dependent on  the Apparel  production and with lot’s of cancelled orders, there are no other sources of income for then, so we are helping them get through this as best we can through our new product line: Ethically made and reusable Face Mask

The state of the world could take a long time to recover from this.

Wherever possible, remember to try to support small businesses. It could be as simple as buying fruit and veggies from the local markets or boutique shops over the larger commercial grocery stores. Your support could mean they stay open.

And again I want to thank you all for being here, whether you have shopped our Ethically made swimwear in the past, followed us on Instagram or liked a photo, or just simply being here on our VIP list, having you in this community means more to me than you could ever know!

x Bernice & the Ebony By Bernice team

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Who Made My Mask?

I made your mask

We know, it’s Labor Day and we are in the midst of COVID-19 but we still have to ensure that the rights of our workers especially those in Front line are not forsaken. In this “Coronavirus edition” of MAYDAY, we ask “Who made my mask?”.

I made your masks.
Lovis Oduro during our mask production

In this “Coronavirus edition” of #LaborDay, we address two very current problems by asking “Who made my mask?”. With the world on lockdown and thinking about how to address a “phase II” of careful coexistence with the virus, face masks are recommended for the general population.

Two issues, similar to those of fast fashion, arise. The first is about materials and disposal. Millions of single-use, surgical type face masks made of non-woven fabrics are being distributed, used, and thrown away – often as litter on our city’s streets – and this is going to cause a landfill problem.

The second is the ethical side of production: who is making these masks? In what conditions? With the garment business in severe crisis and governments encouraging conversion to meet the demand for masks, many factories are calling back workers. Where sub-minimum-wage pay and poor working conditions were a sad norm before the crisis, one that has caused disasters like Rana Plaza, now this situation is almost a guarantee of potentially fatal infection during coronavirus).

I Made Your Mask

Our New In… SOON

At Ebony By Bernice, we’ve converted half of our production to mask making because of the size of Our production facility. In this way, however, We’re “guaranteeing worker safety, to enable our workers to still earn their minimum wage whilst empowering them with our Ethical Business Model.

Who Made My Mask

Soon Online

In the next days Our Ebony By Bernice Face masks will be available online. 

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How to help Small Businesses in time of COVID-19

Ebony By Bernice - Small Businesses

Businesses of all sizes have been hit hard in this challenging new age of social distancing and self-isolation, but the blow has been catastrophic for small operations that rely on in-person transactions.

new survey from WalletHub found that 87 percent of small business owners say they are struggling due to the coronavirus.

Rachel Beider, owner of Press Massage in Brooklyn, is one such owner. Since “shelter-in-place” orders forced her to temporarily close her massage therapy business, she has had to lay off over 30 employees and nearly a dozen independent contractors.

“I have only been able to keep two salaried employees on”, she says.

With no precise ETA on when doors can reopen, businesses like Beider’s are in danger of closing forever — a loss not only for workers and their communities, but also for the American job market at large. According to the Office of Advocacy of the U.S. Small Business Administration, small businesses account for 44 percent of economic activity

In addition to state and federal aid, small businesses need our support right now. Here are some ways consumers can help.

1. Buy a gift card for a friend — and encourage them to buy for someone else

“Purchasing gift cards is a great idea for businesses that you are going to use anyway,” says Dennis Shirshikov, an economic analyst at Fit Small Business. “It gives [businesses] like salons and yoga studios some cash to support employees and reassures them that they will still have customers.”

If you have the means, think of approaching gift cards like you would a chain letter. Send a $5 or $10 gift card to your favorite business to a local friend, and then ask them to do the same for another business.

2. Social media shoutouts are free. Give them generously.

“With more businesses going digital and needing to build traction, ‘liking’, commenting, reposting, tagging us in your purchases and unboxing videos [on social media] really helps with engagement, which, in turn, leads to more visibility and sales,” Love says.

Social media plugs are a free way to show your support and the payoff is almost instantaneous. “[Liplove] has seen a significant increase in engagement and shares as our customers began to promote our messages of love and empowerment to their networks during this season. This has caused a boost in not only traffic to our website that originated from social media, but also from organic search.”

3. Refill booze and hand sanitizer from local distilleries

With hand sanitizer sold out just about everywhere, various distilleries have stepped up to meet the demand. Crater Lake Spirits in Oregon, has made complimentary sanitizer available to customers, a spokesperson for the brand confirms. Rollins Distillery in Gulf Breeze, Florida is giving hand sanitizer away on a first-come, first-serve basis. So, next time you’re looking to stock up your liquor cabinet, call your local distillery to see if they can also throw in some hand sanitizer. Plan to get there early and to BYOB (bring your own bottle).

4. Donate your expertise with a free consultation

“Business owners need legal, accounting and insurance help negotiating issues, outstanding debts and granular disputes,” Baron Christopher Hanson, lead consultant and owner of RedBaron Consulting, says. “If you are a CEO, CFO or in-house lawyer stuck at home, try calling your favorite local businesses to simply consult with them, help answer pressing questions and alleviate fears.” 

5. Been meaning to leave a positive review? Now’s the time to do it.

“People have more time to leave positive reviews and personal testimonies on Yelp, Google and other online platforms,” Elina Fedotova, owner of Elina Organics in Chicago and Kalamazoo, Michigan, says. “That can help to direct new clients to [the business].

Love adds that a glowing review also “helps us business owners stay sane by putting a smile on our faces”.

Be patient. We’re all adjusting to this new normal.

“The pandemic has disrupted nearly everything for businesses — including supply chains, vendor reliability and employee productivity,” says Abhi Lokesh, CEO of Fracture, a small business focused on photo decor in Gainesville, Florida. “Much of the business world is scrambling to keep things together and adjust to this new normal. It’s always uplifting and morale-boosting when we hear from customers who are empathetic to what we’re going through.”

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Support

Support_Ebony By Bernice

As we step out into unfamiliar territories small indies are hit worse during a lockdown and in order for Small Businesses to survive, we need you!
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A few things you can do to support your independent businesses during this time:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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• At a time where you are on lockdown Indies are still online. At the moment we’re offering a 15% discount across all ethical fashion; SUPPORT15 and FREE EU SHIPPING⠀⠀⠀⠀⠀⠀⠀⠀⠀
• The rumours are true, a happy dance does occur when you buy from a small business; full-on party at the moment!
• Buy a gift card! Share the sustainable fashion love to your loved ones.⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Leave reviews on the recent purchases you have made or experience you have had with your small indie business. This shows others that we’re getting it right for you which makes us happy and gives support for new customers to trust us.⠀⠀⠀⠀⠀⠀⠀⠀⠀
• Share the LOVE – Like, comment, share our social media posts and tell your family & friends about us. I will LOVE YOU FOREVER!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And remember, this too shall pass, so in the meantime please reach out to those that need it, help where you can and look after & support each other.