Posted on 3 Comments

Ethically Made African Print Products, why to choose them

African Print is a trend in the Global Fashion in the last years. There has been a big increase in demand since Marvel Studios released “Black Panther” in 2018. Which featured a lot of African Prints Clothing such as Dashiki, Kente, Dutch Wax, Ankara, etc.. All these factors have also seen a dramatical increase in it’s a production. Wherein most of the cases, Ethically Made African Print products are not taken into considerations.

Ethically Made African Print Products
Model wearing Afra from Ebony By Bernice

Below we’ve listed some reasons why you should buy ethically made African print clothing. Which are companies that treat their workers well and minimise their environmental impact:

Ethically Made African Print Products is better for the people

Unfortunately, Fast fashion brands in developing countries don’t follow any ethics since there isn’t any requirement to do so. This has kept the cost of their products down. At the cost of low pay and bad working conditions in these countries. By switching to Ethically Made African Print Products you are ensuring that the clothing you choose to spend your money on hasn’t taken advantage of workers or used child labour.

Ethically Made African Print Products is better for the planet

Ethically Made African Print Products are synonym of Wellbeing for the people and the planet. They reduce their environmental impacts as much as they can. From the Transparency of their supply chains to the landfill impact, and the usage of Natural resources. It’s safe to say Ethical fashion is a real solution for the environment. In choosing Ethical Fashion you can say no to supporting the negative environmental impact that the fashion industry is causing, and in-turn reduces your own environmental footprint.

You should do it for yourself

Fast fashion is all about trends because they keep on telling you that. Many Ethically Made African Print Brands like Ebony By Bernice focus on creating timeless pieces of high quality. Curate your own personal style, say goodbye to money-wasting fashion trends and wear clothes that reflect you and long-lasting.

All these are synonyms of quality

Ethically Made African Print Products focus on quality, using materials and finishes that are made to long-last. Which reciprocity is good for the environment. The clothing produced by Ethical Fashion brands is made to last. Their aim is to get you to educate consumers, people become more aware of the real cost of the products. And of the unsafe working conditions and inferior quality associated with the “race to the bottom” phenomenon. In choosing Ethical Brands that provide quality, you reduce your waste as well as the amount of clothing that you buy.

Do you already follow Ethical African Fashion Products? Or are you trying to make the switch? Let us know your tips and advice…

Posted on 2 Comments

Black Lives Matter

Black lives matter

Excited to see US Congress Democrat Leaders wearing scarves made from one of our Ghanaian masterpieces, our colourful Geometric Design Kente cloth to commemorate George Floyd.

Kente cloth designs reflect the history of all Black People and respects the pride of our African Heritage.

At Ebony By Bernice one of our goals is to promote African and Ghanaian culture through our authentic African fabrics, especially Kente.

Democrats wearing Kente cloth

Ebony By Bernice is a Black owned business which supports #blacklivesmatter movement. We don’t just believe it – we are committed to taking actions and work towards long-term change.

Diversity and Inclusion are the founding principles of our Company. We will continue to be proactive and hope that, as a small Swimwear Brand, we can play our part in this important movement for change, and can make a positive impact on all our Stakeholders.

Posted on Leave a comment

What Our Spring Summer Collection 19 stands for

Ebony By Bernice

This year, we’ve decided to dedicate our Spring Summer 2019 collection to most of the Akan names in Ghana. Akan is the biggest ethnic group and clan in Ghana. It consists of the eastern, western, central and Ashanti region. The Akan clan compromises 4 regions in Ghana among the 16 regions in Ghana.

Dufie: Dufie stands for Adinkra which are symbols in the Akan language. Visual symbols representing concepts or aphorisms, originally created by the Akan of Ghana and the Gyaman of Côte d’Ivoire in West Africa, often used as artistic devices.

Some examples of Adinkra symbols.

Asantewaa: Asantewaa comes from the warrior Yaa Asantewaa who fought In 1900 she led the Ashanti war known as the War of the Golden Stool, also known as the Yaa Asantewaa war, against British colonialism.

A picture of Yaa Asantewaa

Konadu: Konadu means justice. They are good women in terms of their speech, the way they represent themselves and also very good cookers. They love everyone and everything that surrounds them. They are very sensitive, inspirational and idealistic as well. They are well mannered in their behaviour.

Obaapa: Obaapa is normally referred to someone who helps. They are good women in terms of their speech, the way they represent themselves and also very good cooks. They love everyone and everything that surrounds them. They are very sensitive, inspirational and idealistic as well. They are well mannered in their behaviour.

Afra: Afra means earth. They are peaceful rulers, Very Creative, Have kind-hearted and loving. Very strong-minded people. Have strong promising nature that always attracts people towards them, but their promising nature makes them sometimes stubborn towards their work and decision making.

Posted on 1 Comment

The history of Kente Cloth, Our precious Heritage

The History of Kente

KENTE is a brilliantly colourful fabric, entirely hand-woven by Ghanaian weavers. The brilliant colours and intricate designs associated with Kente have definitely made this fabric the best known of all Ghanaian, and perhaps even all West African textiles. Every design has a story with a proverbial meaning, giving each cloth its own distinction.

Kente cloth is usually worn for ceremonies, festivals, and other sacred occasions. It is also given as a gift for weddings, child naming ceremonies, graduations, and other special events. The history of Kente weaving extends back more than 400 years. The word “Kente” comes from the word “kenten”, which means basket. The very first Kente weavers used raffia, or palm leaf fibres, and wove them into a cloth that looked like a basket.

A kente weaver at his work weaving Kente
A kente weaver at his work weaving Kente

One story about Kente says that two friends learned to weave by observing a spider weave its web. They wove in imitation of the spider, using raffia fibres to create a strip of fabric. Their leaders were so impressed with this new cloth that it became the royal cloth and was saved for special occasions. There are more than 300 different patterns of Kente cloth. Each pattern has a name and its own meaning. The meanings come from past events, religious beliefs, political ideas, and social customs.

Symbolic Meanings of the Colours

Black: maturation, intensified spiritual energy

Blue: peacefulness, harmony, and love

Green: vegetation, planting, harvesting, growth, spiritual renewal

Gold: royalty, wealth, high status, glory, spiritual purity

Grey: healing and cleansing rituals; associated with ash

Maroon: the colour of mother earth; associated with healing

Pink: Associated with the female essence of life; a mild, gentle aspect of red

Purple: associated with feminine aspects of life; usually worn by women

Red: political and spiritual moods; bloodshed; sacrificial rites and death.

Silver: serenity, purity, joy; associated with the moon

White: purification, sanctification rites, and festive occasions

Yellow: preciousness, royalty, wealth, fertility, beauty

A couple wearing Kente at their traditional Marriage