With supply chain transparency increasingly becoming more of a “norm”, more people are starting to take notice.
Better yet? Those sustainable materials you’re using are being appreciated. The stats back it up. Just go to Google Trends and search “Sustainable Fashion” (filter for the past 5 years).
Well, this leads us to the main topic… People are loyal to brands that they trust. Pairing this with your ethical production? Even better. Everyone loves to be involved with something good! Now, ???? ??? ???? ???????? ??????? ????, don’t just tell them the features. Once they understand you care about their well-being, trust is built much easier. Telling them that the garment is made “organically” just won’t do it.
Benefits > Features. Many brands neglect this. I’ve seen it day after day…
As someone who owns an agency, I look at countless Facebook Ads, websites and social media content of ethical fashion brands every single day. So, the common denominator?
Telling, not showing. Show WHY your garments benefit them. They will remember and stick with you longer!
They don’t know what they don’t know. Quite possibly the most lethal bottleneck of all.
Why? Confusion = Loss of interested Let me put it into perspective: Think back to calculus…???? ????? ?(?) ?? ?? ???? ?? ??????????2?′(?) + ?′(2?) +4?(2?) − 3 = ?(?)((?′ (?) + ?(?)) Enticing right?Probably not.
Why? Confusion = Loss of interested Let me put it into perspective: Think back to calculus…???? ????? ?(?) ?? ?? ???? ?? ??????????2?′(?) + ?′(2?) +4?(2?) − 3 = ?(?)((?′ (?) + ?(?)) Enticing right? Probably not.
This is what’s going on for your potential customers. Most of your potential customers don’t know what “deadstock” is. Most don’t know the health effects that synthetic materials or dyes have to their skin. Heck, most don’t know why “organic cotton” matters. This isn’t their fault though.
Once you step in and give some value, you’ve gained their respect. Your job now? Whether you’re creating content for your social media, refining your product descriptions or even writing ad copy… Make sure to educate. They will appreciate it and remember you
3. Share and Communicate your values
Regardless of the size of the company, communication is fundamental for business success. Communication is the process that enables materialization and achievement of public relation goals. The communication process is vital since it is done to inform, convince, motivate and provide mutual understanding.
Communication plays a crucial role in any sustainability strategy. When there is a lack of internal communication within an organization, it would be hard to implement the changes with respect to making the organization more sustainable.
Moreover, external communication with the customers, work partners and the community is a must for sustainability strategies, otherwise, the organization may face with loses in terms of sales of goods or services, hence there is an increasing trend towards sustainability at a global scale.
The reason why communication is fundamental for sustainable development can be explained by considering the nature of sustainability. First of all, societal discourse is fundamental to provide legitimacy in sustainable development.
Second, sustainability is a highly complex issue that requires overcoming specific regarding societal communication.